POWTOON

PowToon is a company which sells cloud-based software (SaaS) for creating animated presentations and animated explainer videos.^[1]

PowToon is Web-based animation software that allows users to create animated presentations by manipulating pre-created objects, imported images, provided music and user created voice-overs.^[4] Powtoon uses an Apache Flex engine to generate an XML file that can be played in the Powtoon online viewer, exported to YouTube or downloaded as an MP4 file.^[2]

PowToon is also available on the Google Chrome Store^[5] and has an application on Edmodo.com.^[6]

PowToon was founded in January 2012. The company released a beta version in August 2012 and has seen fast subscriber growth since.^[2] In December 2012 PowToon secured $600,000 investment from LA based Venture Capital firm Startup Minds.^[3] In February 2013 PowToon introduced a free account option allowing users to create animated videos that can be exported to YouTube. The free videos include the PowToon branding.